Lead Generation Service

WPeasyLeads Integrates Seamlessly In Your Workflow

Empower your team to use WPeasyLeads with their favorite business tools to send data from their lead sources, sync call activity, analyze results, get notified, and more.

WPeasyLeads Delivers More Quality Leads Who Are Truly Ready To Engage

Rather than relying on website activity and click-through rates, Upcall engages in human conversations with leads and gets you real responses to your qualifying questions.

Testimonials

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Kristen Moore

Fashion Model
4.5/5

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4.5/5

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Joanna Foxx

Fashion Model

Felicity Trump

Fashion Model
4.5/5

"Aliquip quae scipit eros. Anim commodi maiores pharetra, arcu incidunt, omnis iste. Elit tellus, luctus nec ullam corper mattis, pulvinar dapibus leo."

WE CRACKED THE CODE ON LEAD CONVERSION

  • Expertly written templates and survey options
    for a speedy setup
  • Customizable data fields to give each contact
    a personal touch
  • Tailor-made scripts for your industry and use case
 

Our Lead Generation Process

 

Marketing Automation and CRM Integration

As part of alignment process, our team will use such tools that will commit to capture and manage leads and customers everyday. 

 

Lead Generation

Capture qualified sales leads through high quality content and targeted:

  • Inbound marketing
  • Demand generation
 

Lead Nurturing

Monitor and influence the progress of leads through the sales funnel by presenting them with relevant content based on buyer persona and content mapping.

Lead Intelligence Gathering

Marketing works with Sales to establish key criteria for lead segmentation and scoring. Hopefully, you have already created a comprehensive list of buyer personas and a detailed buyer journey for each persona. If not, check out these resources.

Now plan how you will capture this information through landing pages and forms, using a progressive profiling approach so that conversion rates are kept high. Identify relevant pages and events that, if visited or triggered, also allow you to update lead profiles during the buyer journey. Access LinkedIn, Data.com, Hoovers and other business data sites you can use to cross-reference leads and further develop their profiles. Some of these sources can be directly integrated through HubSpot and Salesforce apps and APIs.

Lead Scoring

Set up lead scoring criteria and points-awarded system to update lead lifecycle stages, move leads to the CRM when the timing is right and trigger notifications using marketing automation workflows. Leads accumulate positive scores for behavior and demographics. For example:

Persona—industry, title, role, company size, revenues
Engagement—number of visits, unique page views, repeat visits, form conversions, email opens and clicks, blog comments, social media mentions, inbound links
Buyer stage—clicks and conversions on specific content indicating a lead lifecycle change, such as mid-funnel and bottom-funnel offers
Velocity—recency of engagement, volume and timing of events indicating an imminent intent to buy
Also, apply negative scoring for form answers or behaviors that designate a lead as a poor fit, for example: competitor company, low budget or non-company email address.